The goal was to build a distinctive brand identity that stands out in the competitive perfume market. Lummi Perfume wanted to evoke a sense of exclusivity and femininity, while remaining modern and approachable for contemporary audiences.

• Research & Inspiration - Studied luxury perfume branding trends, classical design elements, and consumer perceptions of elegance.
• Concept Development - Explored different visual directions focusing on minimalism, femininity, and sophistication.
• Logo & Typography - Crafted a sleek, flowing logo combined with refined serif typography to express both modernity and timelessness.
• Color Palette - Selected a harmonious palette with soft neutrals, muted gold, and subtle gradients to highlight luxury and purity.
• Packaging Design - Developed minimal yet striking packaging concepts, integrating premium finishes such as embossing and metallic foils.

The final identity for Lummi Perfume successfully blends modern aesthetics with classic luxury. The cohesive visual system enhances brand recognition, strengthens its premium positioning, and creates an emotional connection with its audience. The result is a brand identity that feels elegant, sophisticated, and enduring, just like the fragrance it represents.